Oswaldo Mendoza
UX Strategist & CRO Specialist
I’m a UX strategist with a business-first mindset. I design solutions that work for users and drive real results for the business. 10+ years leading optimization programs for clients in financial, legal, and non-profit. Let’s connect on LinkedIn!
Featured Work
A selection of projects that show how I think, work, and solve problems.
Web Strategy
Conversion Rate Optimization
Leading a national law firm multi-year UX & Growth Program
A national law firm was gaining organic search momentum but struggling to convert that traffic into signed clients. The website’s user experience and conversion pathways hadn’t kept pace with the firm’s growing visibility. I joined the engagement as the Lead UX and CRO Strategist, embedded within a cross-functional team of SEO and content specialists, to close that gap.
View Case StudyUser Experience
Conversion Rate Optimization
SEO + UX: A Combined Strategy for Better Property Listings
No analytics. No heatmaps. Just cold calls to real estate agents and a clear UX problem hiding inside a business misalignment. Here’s how I reframed the conversion goal and made the case for a better user experience.
View Case StudyConversion Rate Optimization
User Research
Turning Web Traffic into Active Mobile Users A conversion funnel analysis for a Fortune 500 financial institution
The client’s analytics were a mess and we didn’t have access to their primary data platform. So we pieced it together ourselves. Here’s how a resourceful research approach — combining user interviews with whatever data we could get our hands on — led to 18 actionable recommendations.
View Case StudyWhat I bring to the table
These are the strengths that consistently make a difference on the teams I join.
Cross-team communication
I keep teams aligned across in-person and remote environments, from early brainstorms to final project alignment.
Agency and in-house experience
I’ve worked inside companies and alongside them as a partner. That gives me a clearer read on what teams actually need versus what they think they need.
CRO-focused UX
I focus on the parts of a website that directly influence whether a visitor takes action. That means knowing where to look, what to test, and how to make a strong case for every design decision.
Ambiguity to clarity
I help teams move forward and grow their strategy when the problem isn’t fully defined yet.